The Crash of the $8.5 Billion Global Flower Trade

  • 20th April 2020
  • by secretary
17April 2020. The Crash of the $8.5 Billion Global Flower Trade. The flower trade is a miracle of modern capitalism. A chain of cold storage starts with stems being picked in places as far-flung as Africa, the Middle East, and South America, then packed into refrigerated trucks, driven to refrigerated planes, and flown to Amsterdam to be auctioned off. They’re then repacked into more cold trucks and planes and delivered to supermarkets, florists, and bridal bouquets across Asia, Europe, and the U.S.