• 04th May 2020
  • by secretary

World Milk Day is a day established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food. It has been observed on June 1 each year since 2001. World Milk Day campaigns can take the shape of any activity organized by anyone in the world. The basic criteria is that it celebrate the contributions of the dairy sector to nutrition, animal care, sustainability, and livelihoods. In light of the global pandemic of COVID-19, we encourage organizers to host social media campaigns or online events to abide by the policies put in place by the World Health Organization (WHO) and your local government. Our thoughts go to all the people who are affected by this virus. The day is intended to provide an opportunity to bring attention to activities that are connected with the dairy sector. We want World Milk Day to be known around the world and for people to see the creativity of World Milk Day organizers by having access to live and recorded images of all the campaigns taking place around the world. To help create a positive stream of conversation in advance of the celebration, this year Global Dairy Platform coordinated the Enjoy Dairy Rally from May 29-31, culminating in World Milk Day on June 1.

Through social and traditional media as well as hundreds of events, the benefits of milk and dairy products were actively promoted, including how dairy supports the livelihoods of one billion people around the world. Overall, impressions were down from 1.1 billion last year, which was expected due to World Milk Day being on a Saturday this year. However, by introducing the Enjoy Dairy Rally and extending the length of activity, that shortfall was reduced. What’s more, the Enjoy Dairy Rally made the effort look and feel more like a campaign, which may be something to consider for the future. World Milk Day will build in particular on social media to make sure that all campaigns are shared widely and sometimes live or with little delay. #EnjoyDairy: A worldwide rally is taking place 29-31 May leading up to #WorldMilkDay.

Source: FAQ.