Irish agri firms to move into African market

  • 25th April 2017
  • by secretary
16 April 2017. In November 2017 IrishFarm will be taking a group of Irish farm equipment and agtech specialists on a market study tour to South Africa, providing an ideal opportunity to get a feel for the market, meet potential partners and showcase their products. South Africa is the largest animal-feed producer on the continent, and there’s an ongoing opportunity to supply supplements to feed manufacturers, although this will mean taking market share from existing players.

The visit will also take in Kenya, where agriculture accounts for 20pc of GDP, and tea and horticultural products are the country’s largest exports. Irish animal-health company Cross Vetpharm has operations in Kenya, and those active elsewhere in East Africa include MagGrow, a start-up commercialising eco-efficient spraying technology; Hermitage Genetics, which specialises in pig breeding, and milking parlour specialist DairyMaster. There’s no doubt that other Irish firms selling to the agricultural sector could also look to Africa.