The European Commission and the IPR Helpdesk have published a new brochure on communication, dissemination and exploitation of Horizon 2020 projects.
The Brochure: Making the Most of Your Horizon 2020 Project explains the terminology of communication, dissemination and exploitation by illustrating the differences between the three terms, and pointing out the areas they have in common. It is intended as an introduction, and for providing a helpful overview when developing an outreach and exploitation strategy and plan for a Horizon 2020 project.
Excellent science needs effective communication and dissemination. Bringing research and its outcomes to the attention of non-scientific audiences, scientific peers, potential business partners or policymakers fosters collaboration and innovation. Strategic communication and dissemination will help to explain the wider societal relevance of science, build support for future research and innovation funding, ensure uptake of results within the scientific community, and open up potential business opportunities for novel products or services. Overall, it helps to increase the impact of research and innovation in many ways.
Source: PAEPARD FEED
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