Chez les Savadogo, l’engagement pour l’agriculture biologique se transmet de père en fils. Claude Arsène Savadogo, 31 ans, titulaire de deux masters, l’un en économie rurale et stratégie des entreprises agroalimentaires et l’autre en ingénierie économique et financière des projets et des politiques publiques, aurait pu facilement trouver un emploi dans le secteur public ou privé. Au lieu de ça, il y a préféré emprunter le chemin difficile de l’entrepreneuriat.
Aujourd’hui, le jeune entrepreneur ambitionne faire de son entreprise le leader dans la production et la commercialisation d’intrants biologiques.
In the Savadogo family, the engagement for organic agriculture is transmitted from father to son. Claude Arsène Savadogo, 31 years, holds two Masters degrees. One in rural economy and agro-enterprises, and another one in economics, project finance and public policies. With these, he could have easily found a job in the public or private sector. But instead, he preferred to take the risky road of entrepreneurship.
Despite the fact that the sector can provide many opportunities to young people with all backgrounds along the value-chain, youngsters still prefer white-collar jobs.
What Agribusiness TV aims to do is to change this perception and mindset towards agriculture and agricultural jobs. How? By showcasing the stories and paths of those youth who have succeeded in agricultural entrepreneurship through videos.
The Minister of Communication of Burkina Faso
officially launching the web TV
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Agribusiness TV is a project that is combining media, ICT and agriculture. What makes it a unique initiative in Africa is that it is the first media focusing specifically on youth in agribusiness, and also one which is available as a mobile application, in addition to its web version. Released recently, the mobile app of Agribusiness TV is available on App Store and Google Play.
Agribusiness TV is an initiative of MEDIAPROD, supported by the Technical Centre for Agricultural and Rural Cooperation (CTA).
Source: PAEPARD FEED
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