The European Alliance on Agricultural knowledge for Development
Farmers’ willingness to pay to watch rice training video projection in the Valley of Oueme Benin
99 pages, April 2016

Extension funding problems have highlighted the durability of extension programs. As the states get out of extension and the private sector fills some of the void, it is time to ask if farmers will pay for extension.

This study focuses on the willingness to pay for agricultural training through video in the Oueme valley (Benin). A field survey based on the contingent valuation method (CVM) was conducted among 173 farmers in six villages in Dangbo and Adjohoun. A projection training session videos on rice production was organized in each study village. At the end of each session, the willingness to pay to follow the video shown was collected. Then, semi-structured interviews were conducted using an interview guide with thirty farmers to explore their perceptions of farmer’s participation in the costs of agricultural training. The CAP collected analysis is done through descriptive statistics and using a censored Tobit model. The Tobit model identified socio-economic factors affecting willingness to pay agricultural training through video.

Results revealed that farmers are willing to pay on average 250 F CFA to attend video screening on rice production. But most (41%) of farmers are willing to pay 100 F CFA. Male sex, education level, frequency of visits of farmer’s fields by supervisors, the fact that the farmer has received a loan from a moneylender during the crop year, membership in a Farmers’ Organization and the number of years of agricultural practice positively affect farmers’ willingness to pay for agricultural training through video whereas the village of the farmer negatively affects it.

The perception study reveals that farmers already contribute to the financing of agricultural training they receive; this contribution is not formal. The interviews’ analysis shows that 60% of farmers prefer contribute to the financing of agricultural extension services through member’s contributions (monthly or annual) in farmers’ cooperatives.

It is therefore important to think of ways farmers could help pay for the advice they need. These findings could open the door to self-financing of agricultural extension services and the emergence of private extension services.